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The TRF Future Vision Plan

Frank J. Devlyn

Doing Good in the World 


In anticipation of The Rotary Foundation’s 100-year anniversary in 2017, the Trustees set out to develop a plan to move the Foundation toward its second century of service.  The Foundation has made only slight modifications to its programs since its inception and the Trustees sought input from a wide variety of stakeholders through interviews, surveys, focus groups, and input sessions in developing the Future Vision Plan.

The plan updates the Foundation’s mission and creates a more effective and efficient way to help Rotarians develop diverse projects with greater impact and sustainable outcomes.  To quote Robert S. Scott, 2007-2008Rotary Foundation Trustee Chair, “Being everything to everyone has left the Foundation struggling to realize its mission.  The new structure allows us to build on our strengths and realize more sustainable outcomes.”

The mission of The Rotary Foundation is to enable Rotarians to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty.  The Foundation's new mission, along with its new motto – Doing Good in the World – were approved by the Foundation Trustees and the RI Board and endorsed by the Council on Legislation.

The Future Vision Plan is

·         Designed to Simplify Foundation programs and processes consistent with the mission

·         Focus Rotarian service efforts where they will have the greatest impact by addressing priority world needs that are relevant to Rotarians

·         Offer program options to help achieve both global and local goals

·         Increase the sense of ownership at the district and club levels by transferring more decisions to the districts

·         Gain greater understanding of The Rotary Foundation’s work and enhance Rotary’s public image

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